Nike
The LeBron James Innovation Center at Nike’s Beaverton headquarters is a state-of-the-art facility for sports performance and product development. Its website, designed and built by Bluecadet, offers a digital tour inside the facility where Nike’s Advanced Innovation develops the future of sport.
A fluid, exploratory space
The Nike team envisioned the site as a space visitors could explore without literally recreating the floorplan of the Innovation Center. The interface is a fluid, exploratory environment that allows visitors to freely explore various aspects of the campus, meet key members of Nike’s Advanced Innovation team, and even hear from LeBron James himself.
This approach ensures an engaging and immersive experience, reflecting the spirit of innovation and creativity that the LeBron James Innovation Center embodies. Visitors can interact with the content in a way that feels intuitive and dynamic, providing a deeper understanding of Nike's cutting-edge research, sustainability efforts, and athlete-driven design process.
Exploring Nike science
The science behind Nike’s Advanced Innovation in creating next-gen performance-enhancing sportswear is fascinating and complex. Rather than explaining these innovations at length, we've provided interactive elements for users to explore the science themselves.
Content first
We led the overall content strategy and production for the site, creating animated infographics and working closely with Nike's film team to produce videos specifically for the site, featuring Nike scientists, athletes, and even the GOAT, LeBron James himself.
Awards
Comm Arts
2021 Webpick Winner
Jay Paavonpera | Senior Global Communications Director, NikeThe Bluecadet team went above and beyond on this project and it shows. We have had tremendous response inside and outside of the company and that was exactly what we hoped to achieve.
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Video description: A close-up of a smartphone with a sequence of scenes, starting with the following text: "Experience the power of a low-yield nuclear weapon in your area." The next screen reads, "What would happen if a nuclear bomb went off here?" The final screen contains the text, "Readers ask: What can I do about nuclear weapons?"
Video description: A laptop displaying the homepage of the NHMLA website. Video showing various aspects of the visitor experience loops behind text that reads, "Connect with your community, and the world, at our two L.A. County sites."