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Video description: A laptop showing a sequence of pages from the Outrider Foundation website.

Outrider Foundation

Outrider Foundation

When Bluecadet was first approached by the Outrider Foundation, it was a granting organization looking to pivot towards publishing and engaging directly with the public. They aimed to become a trusted source of information and history, addressing nuclear disarmament and climate change through innovative digital storytelling, education, and advocacy.

Project Details

Services

  • Content Strategy
  • UX & Visual Design
  • Audience / User Research
  • Animation & Motion Graphics
  • Prototyping

Bomb Blasts

"Bomb Blasts” is one of two interactive features on the site. This interactive map invites users to set off a virtual nuclear bomb anywhere in the world, from midtown Manhattan to their own backyard.

Dark website interface with text "Experience the power of a low-yield nuclear weapon in your area." Features a location search bar and a "Use My Location" button. Tone is serious and informational.

Brand and content strategy

First, we focused on the brand. We brokered the purchase of the URL outrider.org, incorporated their new logo and visual identity, and extended the brand vocabulary into a digital style guide.

Our narrative team established the organization's tone and voice, defined content pillars and editorial strategy, and then researched and secured dozens of images and videos for the site. We also authored 22 original long-form articles as a basis for Outrider's ongoing editorial strategy.

Collage of three website pages from Outrider. Top left features two people walking on a beach with the text 'Your Climate Change Questions, Answered.' Bottom left shows artwork resembling prehistoric paintings. Right displays the text 'U.S. and Russia: Arms Race to Nowhere' on a dark background, conveying a serious tone.

Regional Impacts

While climate change effects are global, the impacts in America vary in interesting and sometimes shocking ways by region. The “Regional Impacts” interactive allows users to see the ongoing effects of climate change across the country.

The image is a collage of four sections of the website highlighting climate change effects. It includes forest fires, maps of the US, affected agriculture, and infrastructure issues. The mood is urgent and informative.

Impact and reach

With over 1.4 million views, Bluecadet's work with Outrider established them as a relevant voice in a crowded space. Importantly, it laid the foundation for their ongoing editorial and content strategy, positioning the organization as a respected and established voice in the conversation on nuclear disarmament and climate change.

Awards & Press

  • FWA

    2018 Winner, Desktop + Mobile Site of the Day

  • Awwwards

    2018 Winner, Desktop + Mobile Site of the Day

  • Comm Arts

    2018 Featured Webpick

  • Fast Company

    2018 World Changing Ideas Award Finalist

  • The One Club

    The One Show 2019 Bronze Pencil in Data Visualization

  • Cannes Lion

    2019 Digital Craft

  • The Verge

    Website and "Bomb Blast" interactive featured in a piece that highlighted, “The Outrider simulator is more than just a pretty interface…”

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