Our process began with strategic research and discovery. We collaborated with NCCHR staff and used surveys and outreach to understand the needs and frustrations of K-12 educators. This research revealed a need for a national-scale resource that could provide free access to a range of learning media and materials. We then performed a competitive landscape review, UX design, and phase-of-work planning.

At the heart of this new resource is a deep collection of diverse education materials, from detailed lesson plans to concise guides, worksheets, and richly annotated primary source materials. To facilitate findability, each piece of content is tagged and made discoverable through recirculation within contextualizing subject matter pages as well as through a robust faceted search.

For our second collaboration, the Center was interested in developing compelling virtual companions for onsite exhibitions. The new online experiences, which focused on the Reconstruction era in Atlanta and the Black Power movement, were envisioned with multiple goals in mind: to empower educators, to share authentic stories about resilience at pivotal moments in American history, and to engage an at-a-distance audience and re-engage recent visitors.