Video description: A large digital display in the lobby animates with colored patterns and imagery from famous broadcasts. Separately, a visitor interacts with a touchwall showcasing the NAB's Broadcasting Hall of Fame, including illustrations and names of famous broadcasts and broadcasters. A visitor opens menus on the touchwall and scrolls through the listed names.
The National Association of Broadcasters
The National Association of Broadcasters (NAB), representing the voice of the nation's radio and television hosts for nearly a century, sought to connect with new audiences when relocating to Washington, DC’s Ballpark District.
A concept sprint led to an experience design strategy for the new headquarters: any moments introducing visitors to NAB needed to be fun, evergreen, and reflective of the organization’s broad constituent base.
We designed two digital experiences for their new headquarters: a 17 x 12-foot video wall and a five-panel touchscreen that honors NAB’s most distinguished members.
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Video description: A table with 12 laser-cut plexiglass city skylines illuminates with programmatic lighting.
