The lobby embodies Gore’s brand and mission with custom furnishings, screens inspired by the Eames film “Powers of 10” showcasing global reach, and ornamental panels evoking material science. Custom seating and a cafe offer spaces for Associates, partners, and visitors to intermingle, embodying the promise: Together, improving life.

Visitors enter through a sculptural corridor lined with custom-milled panels featuring integrated, motion-triggered lighting elements. This passageway leads into the large central exhibition space, subtly introducing themes, materials, and visual effects that recur throughout the Capabilities Center.

Gore is defined not just by their products, but by their people. To showcase what makes working at Gore special, Bluecadet produced four videos capturing the distinct talents and diverse perspectives of Gore Associates. Full-scale video portraits, traditional photography, and dynamic graphics help visitors feel a personal connection to the company.

Combining digital media and physical demonstrations, mobile “laboratories” reveal Gore’s development process, showing visitors how products are ensured to perform as promised.

Produced, shot, and edited by Bluecadet, Team Stories showcases the range of Gore innovations. From documenting Gore-Tex ski jackets in Vancouver to a factory in West Virginia, it demonstrates the applications, partners, and adaptability of Gore technology. The film plays on a 16′ screen, with ambient content serving as a dramatic backdrop for events and presentations in the Capabilities Center.

From apparel to aerospace, an expansive floor-to-ceiling display of 70 product samples visualizes the scale and scope of Gore’s work. The product wall identifies each industry with capacitive text that activates dynamic light trails to highlight related products when touched.

This immersive theater offers hands-on experiences with Gore product samples. Featuring dynamic sound and lighting, a curved projection screen, and retractable mesh panels, the spiral space accommodates immersive experiences and group events.

When placed on the central RFID-enabled table, samples trigger animated videos explaining their properties and capabilities. Gore Associates provide personalized presentations, deepening visitors' understanding of the science behind their innovations.