Independence Visitor Center
Independence Visitor Center
As the gateway to Philadelphia’s attractions, the Independence Visitor Center is essential for tourists exploring the city. Bluecadet partnered with the Visitor Center to enhance the visitor experience by overseeing architectural interventions, developing a new brand system, implementing digital upgrades, producing a new film, designing a website, and crafting an overall content strategy for the entire visitor journey.
A new brand and design system
Bluecadet collaborated closely with renowned brand studio Smith and Diction to create a new brand and visual identity. This brand was implemented across the entire visitor journey, encompassing a variety of digital and physical touchpoints.
Dynamic Digital Signage
Digital signage, wayfinding, and AI-enhanced technology connect visitors to the city. The signage rotates through Philadelphia’s historic sites, museums, and attractions. A content management system enables visitor center staff to keep all content up to date.
Welcome Film
Bluecadet shot, directed, produced, edited, and scored an 8-minute narrative film highlighting the Philadelphia experience.
The Concierge Wall
The 42-foot Concierge Wall is the main interactive hub for visitors seeking city activities. A content management system ensures timely updates and current announcements. The screens also support sponsored content and full takeovers, providing valuable information and generating revenue.
National Park Service Explorer
We designed and developed a touchscreen tailored for the National Park Service that maintains a presense in the Visitor's Center. This experience specifically highlights the historical sites within walking distance of the center, and was optimized both for vistors to explore as well as for park rangers to offer a guided presentation.
James J. Cuorato, President and CEO, Independence Visitor Center CorporationI am absolutely thrilled with the final product. Bluecadet succeeded in developing exactly what we envisioned. It’s fun, it’s interesting, and it makes you excited to be in our city. I am very, very pleased.
