Video description: Visitors at Independence Visitor center watch a film about Philadelphia on a large screen, and interact with digital screens and large digital touchwalls that feature the city's landmarks and offerings. The screens and interactives react to their presence by lighting up or moving the elements onscreen to a height comfortable to them.
Independence Visitor Center
As the gateway to Philadelphia’s attractions, the Independence Visitor Center is essential for tourists exploring the city. Bluecadet partnered with the Visitor Center to enhance the visitor experience in a variety of ways, including overseeing architectural interventions, developing a new brand system, producing a new film, designing a website, and crafting an overall content strategy for the visitor journey.
A new brand and design system
Bluecadet collaborated closely with renowned brand studio Smith & Diction to create a new brand and visual identity. This brand was implemented across the entire visitor journey, encompassing a variety of digital and physical touchpoints.
Dynamic digital signage
Digital signage, wayfinding, and AI-enhanced technology connect visitors to the city. The signage rotates through Philadelphia’s historic sites, museums, and attractions. A content management system enables visitor center staff to keep all content up to date.
Welcome Film
Bluecadet shot, directed, produced, edited, and scored an 8-minute narrative film highlighting the Philadelphia experience.
The Concierge Wall
The 42-foot Concierge Wall is the main interactive hub for visitors seeking city activities. A content management system ensures timely updates and current announcements. The screens also support sponsored content and full takeovers, providing valuable information and generating revenue.
National Park Service Explorer
We designed and developed a touchscreen tailored for the National Park Service that maintains a presence in the Visitor Center. This experience specifically highlights the historical sites within walking distance of the center, and was optimized both for visitors to explore as well as for park rangers to offer a guided presentation.
Creative Partners
Smith & Diction
Electrosonic
James J. Cuorato | President and CEO, Independence Visitor Center CorporationI am absolutely thrilled with the final product. Bluecadet succeeded in developing exactly what we envisioned. It’s fun, it’s interesting, and it makes you excited to be in our city. I am very, very pleased.
Explore More
Video description: Visitors see and interact with exhibits at the visitor center including animated historical imagery projection-mapped to the interior of a huge rotunda, projected historical photos on translucent panels of fabric, and interactive stations showcasing current and past students of the school.
