Bluecadet Interactive

Formed out of the Vital Voices Democracy Initiative, by Hillary Clinton and Madeleine Albright, Vital Voices has created a powerful global network to empower women worldwide with the resources, training, connections and methodologies they need to succeed. Having worked with over 8,000 women leaders, who have in turn gone on to mentor over 500,000 women, their impact is deep, global and ongoing.

Vital Voices sought a complete overhaul of their online presence, selecting Bluecadet to not only redesign their site but to restructure and re-imagine every aspect of how they connect with their audience online. Our process began with a series of round table meetings with key stakeholders, detailed questionnaires and an exhaustive examination of the organization's structure, process and materials. Next we built out a robust information architecture, drafted a social media strategy and laid the foundation for a site redesign that would serve as both a tool to support programs as well as a way to promote their stories and success.

The site includes dozens of custom info-graphics, an interactive map, extensive Facebook and Twitter integration, a robust blog as well as a scalable private social networking community for Vital Voices’ leaders. The result is a beautiful and scalable site which promotes and enables Vital Voices’s important and ongoing work.