Starved For Attention - 2010
Médecins Sans Frontières/Doctors Without Borders
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Raising Global Malnutrition Awareness
Doctors Without Borders/Médecins Sans Frontières (MSF) and VII Photo approached Bluecadet to create “Starved for Attention,” a multimedia campaign exploring the international crisis of childhood malnutrition.
The campaign brings together some of the world’s most accomplished and award-winning photojournalists to tell the rich and disparate stories of malnutrition from Bangladesh, Burkina Faso, Democratic Republic of Congo, Djibouti, India, Mexico, and the United States.
The site needed to be not only visually rich, but had to serve as an appeal and call to action to an international audience. To this end, the site was developed in Dutch, Spanish, French, Italian, Portuguese, Greek, Japanese, Arabic and English. In addition, while the experience called for the site to be developed in Flash, the site was also replicated in HTML and was optimized to appear on mobile and slow connection speeds. The site leverages an integrated blog as well as custom, cutting edge Facebook and social media integration. So far over 100,000 individuals have registered and signed the petition to end childhood malnutrition.
