muralarts.org
Philadelphia Mural Arts Program
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The Mural Arts Program’s website needed to be rejuvenated: a new color pallet to match their branding materials, cleaner navigation, and a way to emphasize that what they do goes beyond murals. We created a site that merged their revamped, sophisticated brand aesthetic with playful JavaScript motion and fluidity.
We improved the information architecture, making it easy for people see the full range of work that Mural Arts is doing, from murals to educational programming, community outreach, tours, and events.
The new site allows Mural Arts to present their murals as a collection. Visitors can browse murals by themes, when they were completed, or they can explore a map to find murals in their neighborhood. We also gave the blog a strong identity, helping Mural Arts promote their dynamic content.
Full of rich imagery and multi-media content, this new site gives visitors a full and immersive Mural Arts experience.
Credits
CReative Director
Josh Goldblum
Design Director
Troy LaChance
Designer
Alex Bloom
Producer
Rebecca Smith
