Lincoln Memorial Interactive

National Park Service

Visit site

Building a Virtual Lincoln Memorial

What makes a great museum experience? At the Lincoln Memorial, the power comes from both the stateliness of the surroundings and the personalities of the park rangers who work there.

We tasked our longtime collaborators Video Arts with collecting the stories of the rangers and editing them into easily digestible interviews. Then we used spherical panoramic photography to capture every inch of the memorial, creating a completely immersive experience. Virtual visitors can “walk” around the grounds, stopping at any one of 21 vantage points to engage with the memorial as if they were actually there. The entire experience is downloadable, perfect for educators and anyone else who wants to take a piece of the memorial with them.

Press & Awards

AAM Muse Award Winner, Silver, 2010

This website did an incredible job of speaking to its audience and telling its story. The focus on the rangers' perspectives was a unique approach to the content, building a compelling narrative. The design is gorgeous, and mirrors the experience of visiting the actual location. The quality of the multimedia is exceptional throughout the website. One juror stated that she had no interest in the Lincoln Memorial previously, but this site made her want to visit. - AAM Muse Award Judge

Webby Awards Official Honoree, Cultural Institutions, 2010

Communication Arts Webpick of the Week, 2010