An interactive 3D map controlled by 225 feet of interconnected sensors
The Financial Times, famous for keeping its readers in the know on global trends and changes in world markets, wanted an experience that would visualize their investment in data-driven journalism. To deliver this experience, DDB UK partnered with projection-mapping experts Klip Collective and infographic expert David McCandless to conceptualize a set of huge 3D infographic animations to be projected onto the wall of Vanderbilt Hall in New York's Grand Central Terminal. Klip turned to us to design an added level of interactivity that would let users to engage with the data. Our team created a 225 square foot sensor mat that allowed visitors to explore statistics on a gigantic world map.
As visitors walked across the mat, animated footsteps followed their movement across the projected world. Whenever a visitor paused on a country, it revealed corresponding statistics, allowing the visitors to physically navigate the information. Visitors learned about the world economy, focusing on the United States, emerging economies, mobile use, the recession, and recovery. The choice of a mat interface was a strategic decision that took into account the location, shifting light conditions, variable number of simultaneous users and quick set-up limitations that went hand-in-hand with Grand Central, while still providing a novel and fun way for visitors to interact with the data. Learn more about the technology behind the mat here.
Press & Awards
The Philadelphia Addy Awards, Best of Out of Home Advertising, 2013
The Philadelphia Addy Awards, Gold, Interior Animated Advertising, 2013
Producer & Developer