Bluecadet Interactive

The Philadelphia Children’s First Fund is a non-profit organization that partners with both corporations and other non-profits to improve the quality of Philadelphia’s public school system.

Though the foundation has operated since 2003, when they approached us they had no online presence or brand. Accordingly, we started at square one, conducting interviews and writing copy, working at a fundamental level to help the foundation describe what they do and their impact on the communities and schools they serve. We conducted a series of in-school interviews and photo shoots throughout the city, speaking to the students, teachers and administrators to better document and describe the foundation's impact. Once we had the text, images and stories we set out to build their online identity, creating a new logo and visual identity system. The site and brand are now an integral part of the Foundation's work, identity and outreach.