Bluecadet Interactive

The Albert M. Greenfield African American Iconic Images Collection is a dynamic multimedia experience that exhibits selections of iconic murals significant to African American culture and history. The Philadelphia Mural Arts Program (MAP), in partnership with the African American Museum in Philadelphia, tapped Bluecadet to create an online experience that captured some of the most affective African American images in MAP’s mural portfolio.

MAP, one of the nation’s largest and most effective public arts programs, tapped Bluecadet to create a platform for curating their murals online. The site is an engrossing way to explore the African American-centric images in MAP’s collection. As they are guided through the work, text and audio teach users about the subjects of the mural and the story behind it. The audio tour includes additional information not on the main tour, and is narrated by Ahmir “?uestlove” Thompson of the Grammy-winning hip-hop band the Roots. The murals are fully integrated with social media and can be liked and shared on Facebook and Twitter. Users can even download the mural tour audio and map to take the tour themselves, and teachers and students can utilize its many educational resources.

The Flash viewer allows the user to zoom fluidly into the art and see parts of the mural they wouldn't ever catch from the ground. The seamless integration of Flash and Drupal is Bluecadet’s trademark; Drupal allows MAP to control comment moderation and to make quick updates to the homepage, while Flash makes the mural viewing experience smooth and engrossing.

Press & Awards

AAM Muse, Silver, 2012