The work of Aaron Richardson
Bluecadet is thrilled to announce the addition of designer Aaron Richardson to our team. Though he’s only been with us for a few short weeks, he’s already got a full plate, so we thought we’d take this time out to show you a little of what made him special enough to snap up in the first place. Cue the image roll.
Rolling Roadshow Posters
The Rolling Roadshow is a traveling film exhibition run by the Alamo Drafthouse. The Show is more than just a wandering screen, however; the films featured (like “Touching the Void” and “Alive”) are shown where they were filmed. Think “The African Queen” by a river, “The Eiger Sanction” on a cliff face.The poster series relates to mountain survival films, creating a cohesive blend of style and thematic qualities, emphasizing scale and survival.
Penguin Jackt Designs
Penguin books are as well known for their simple cover design as they are for the renowned titles they print.These covers are a redesign of a series of popular books. The attempt is to create a unifying and stark illustration style that obliquely evinces narrative, only hinting at the content of these well known stories.This ad series would promote the redesigned book covers, using subtle yet ubiquitous imagery, weaving narrative quietly into everyday life.
Farm To City
The Farm To City project works to draw area farmers’ goods directly in to the city, bringing local, fresh produce to Philadelphia dwellers. The project promotes healthy living, delicious foods, and community support for farmers.This take on their branding brings a new slant on the image of Philly farmer's market programs. The style emulates the chaotic fray of the city while merging elements of farm life into it. The isometric pixel art style of illustration emphasizes this urban chaos with lots of detail and colors. The packaging combines modern illustration style with rural / rustic aesthetics.
Mammal: Exploration of the Human Condition
Mammal is a proposed museum exhibition that views exploration as a key part of the human condition. It is divided into three main components of exploration: the inner, or microbiology of the human body; the mind, or neuroscience, and beyond—whatever is outside the parameters of human existence, even understanding. The three aspects blend together into a larger picture that reveals who we are as a species, all while presenting the information in a format accessible to a younger audience.The posters illustrate these three components, creating a dotted trail that carries the eye and connecting vertically between all three, emphasizing the idea of exploration.
Under the Hood Book
Under the Hood is a graphic booklet that details the personal experiences of growing up in a small automotive city. Its narrative encompasses the automotive history of Kokomo, Indiana beginning in 1894, and tracks the rises and declines of the industry, from the Great Depression to the recent recession.The design of the book draws on the diverse styles of the auto industry, from Victorian era advertising to the emblematic cursive typefaces of the 1950's, showcasing rare illustrations and ads from influential (but relatively unknown) companies.