The Work of Alex Bloom
Bluecadet's newest designer comes to us fully trained in print and interactive design. Alex Bloom has a strong conceptual ability and a sharp graphical eye. He's a graduate of Tyler School of Art, and is well versed in UI/UX, branding & identity development, illustration, and advertising.
See some of his earlier work, and stay tuned to see his upcoming efforts with Bluecadet.
VOICES - EDUCATION FOR INDIA
Website for a hypothetical human rights organization focused on youth education issues in India. The site includes multimedia that informs viewers of the issues, as well as tools to connect volunteers with schools and non-profit organizations.
FORT FRANKLIN BUSINESS CARDS
Proposed redesign of the Fort Franklin business cards. In conjunction with the humorous and adventurous identity of the agency, each card featured a custom illustration based upon a phrase or topic of its owner's choosing. Sadly, these never went into production as Fort Franklin was acquired shortly after the designs were finalized.
FARM TO CITY - BRANDING
This coalition of Southeastern Pennsylvania farmers’ markets, CSA’s and buying clubs provides the greater Philadelphia area with locally produced organic foods. This branding was done for a school project; the images and identity find their roots in the hexology and hand painted barns of the farms in the area.
DANVERSBANK COIN EXCHANGE POSTER
Branding and website for a film festival celebrating the birth of the outlaw image in American motorcycle culture.
UNITED APPELLATIONS - IDENTITY & PACKAGING
Brand concept for an international coalition of micro loan funded vineyards in developing regions. A play on United Nations, "Appellation" refers to the geographic heritage of a wine's fruit. Each vineyard offers a product made from a local fruit that grows in abundance. Each vineyard's identity varies, referencing the architectural forms and textile patterns of the local culture.